Circle Around

Content Design Strategy

Our team built out a completely custom website from the ground up that serves as a safe space for both women & advertisers. The Circle Around website is constantly learning, using data from audience behaviors and recommending articles to the viewers based on their interests. Since their website is just the jumping off point for our client’s growth, we also helped them set up daily email newsletters to showcase the site’s latest articles and features.

Open Project

Task

Our client came to us because they needed to create an online community of women based on the Girl Scouts values. We needed to build a publication from the ground up that could serve relevant content to the Circle Around audience based on their online interests, habits, and behaviors.

Strategy

Brand Strategy, Content Strategy
Design

Art Direction, Content Design & Management
Client

Circle Around

Challenge

To develop an online community driven by content.

Girl Scouts of America came to us because they needed to create an online community of women based on the Girl Scouts values. We needed to build a publication from the ground up that could serve relevant content to the Circle Around audience based on their online interests, habits, and behaviors.